Jeroen Roose-van Leijden works for the City Centre Management Foundation Utrecht (CmU), which represents entrepreneurs and commercial property owners in the retail, leisure and cultural sectors. He focuses on strengthening city centres, supporting local entrepreneurship and facilitating knowledge exchange between cities and retail stakeholders. He recently completed a qualification in Place Management and Leadership at Manchester Metropolitan University, delivered by the Institute of Place Management (IPM). His work includes international collaboration on urban vitality, placemaking, and the future of high streets and city centres.