Juan Carlos Arriaga is President of Born Comerç and Director of Corporate Relations at Grup SAGARDI. He has extensive experience in commercial management, marketing, institutional relations and urban revitalisation.
Through Born Comerç, he drives projects that bring together local retail, gastronomy, culture and place, fostering collaboration between the business community, associations and public institutions. Notable initiatives include Born Districte Gastronòmic, Fet al Born, Born Street Food and Born D. C. – Districte Cultural.
His work focuses on strengthening local retail and creating new models of collaboration that keep neighbourhoods vibrant, attractive and competitive.