Jorge Sandua will trace the journey of PutosModernos since its creation in 2005, through its products, its most viral campaigns, and the path that led it to be sold in thousands of shops. He will share lessons from his experience working with major brands such as Pepsi, L’Oréal, McDonald’s, and Inditex, and show how small businesses can apply them to gain visibility and drive sales on a small budget.
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