Sessió basada en la meva experiència personal i professional com a botiguera de naixement, vinculada a un negoci familiar de comerç de proximitat, i com a consultora en màrqueting, comunicació digital i social media.
The session looks at the evolution of neighborhood retail, the main challenges it faces today (changing consumer habits, digitalization, visibility, competition, and customer relationships), and the new tools that can help shops adapt, communicate better, connect with their audiences, and boost sales. A TED Talk–style session.
Organizers:
