I’m Sònia, and in 2023 I opened YUD Moda Íntima, a specialist lingerie boutique offering a wide range of band and cup sizes in Barcelona’s Gràcia neighbourhood.
After gaining experience in various professional roles, I decided to start my own business and fulfil a childhood dream: having my own shop. I knew I wanted to create something of my own, dedicated to supporting and empowering women.
The idea came from my own personal experience. From a young age, buying a bra had often been frustrating: not knowing my actual size, not receiving the guidance I needed and, in fact, spending years wearing bras that didn’t fit properly. After talking to other women, I realised I wasn’t alone.
That’s how YUD Moda Íntima was born, with the aim of helping every woman find the bra that truly fits her and bringing back the value of personalised advice. Over the years, I have undertaken specialist training in lingerie and bra fitting so that I can offer each woman tailored guidance based on her breast shape, individual needs and stage of life.
Yud es una botiga de barri on volem que cada dona se senti escoltada, sense presses. Perquè per mi el comerç de proximitat és precisament això: conèixer, acompanyar i crear una relació de confiança amb cada clienta.