José Pablo Montegu is a Policy Analyst at the Organisation for Economic Co-operation and Development (OECD), where his work focuses on SME digitalisation, artificial intelligence (AI) adoption and the evolving retail sector. His research examines the opportunities and challenges digital technologies present for businesses, particularly SMEs, and the policies needed to support their adoption. He also works on the transformation of the retail sector, exploring key trends, structural challenges and policy priorities to strengthen its productivity, competitiveness and resilience.