Jordi Urbea is currently an independent professional following a long career at Ogilvy. He served as CEO of Ogilvy Spain and previously held the positions of Senior Vice President of Ogilvy Spain and CEO of Ogilvy Barcelona. During this period, he led the company’s digital transformation in Barcelona, established Ogilvy’s international Customer Engagement & Data hub in Europe, and launched Ogilvy Mobile and Ogilvy Upcelerator, the Ogilvy Group’s first start-up accelerator worldwide, a pioneering initiative in the industry.
Urbea is one of the pioneers of digital advertising in Spain, having worked in the sector since its early days. He founded his own agency in 1996 and is a regular speaker at conferences and events for companies, universities and institutions. He also contributes to media discussions on emerging trends in marketing and advertising, as well as the digital transformation of companies, businesses and brands.
An investor in several start-ups, he coordinates the Master’s in Direct and Digital Marketing at Pompeu Fabra University and is the author of several books, including Èxit (Grupo Planeta) and Recrear, com guanyar en el joc de la vida (Plataforma Editorial).